Today, aspiring musicians have a thousand times more opportunities and ways to become famous than some 10-20 years ago. The times when it was possible to “break into people” only thanks to TV are over. Now everyone with Internet access and, of course, musician talent can become a star. It became possible thanks to the fact that YouTube appeared! It changed all the rules of the game in the music industry.
YouTube can be used for education
All of us understand that YouTube is full of educational videos, tutorials, and lectures that can bring your skills to the top level.
A beginner musician can use all the YouTube resources. Specialized tools will also be pretty helpful when working with YouTube. For example, with the help of a YouTube Video Cutter, one can get any videos downloaded and enjoy them even when there is no Internet connection. Pretty convenient, right? Moreover, with the help of an online converter, one can convert videos to mp3 format and listen to audio whenever convenient.
Promotion of tours and releases
Before the YouTube era, the process of announcing and promoting a music tour was unrealistically time-consuming and costly. Now it has become much more straightforward. It is enough to have your own YouTube channel – and you have endless possibilities in your hands.
With YouTube, you can tell everyone about upcoming music career events. Are you going on tour? Music by Numbers and YouTube Analytics will help you plan your performances and announce them to the public. In the visual design of the channel, you can specify the details of the tour and new releases. Also, using YouTube Analytics data, you can find out a lot of useful information about your fans: study their preferences and get feedback.
For example, reporting on the demographic characteristics of your audience will help you understand who your viewers are, how old they are, where they live (which means in which country your music is most popular). The watch duration report will help you understand which video is the most popular among fans. You can also calculate in which country which video is in the top views. All this is information for planning a tour itinerary. After all, having studied in which cities they listen to your music, it is ideal to go on tour there.
Your channel is your territory, your personal poster, on which you can write your own ad! The channel banner is the most representative platform for posting an upcoming tour announcement and promotion.
Live broadcasts
Go live from the stage during the concert? Nothing is impossible! It would have sounded like science fiction before. And today, with minimal means, you can organize a live broadcast of your performance to your entire YouTube audience, no matter how huge it may be. Are these not the wonders of the modern Internet?
Live broadcasts are the best way to engage the audience in interaction, generously giving the opportunity to “attend” the concert for those who did not have time or could not get tickets and get to the live performance.
Again, the YouTube Live dashboard has a lot of useful tools, including a chat room and a statistics section.
Launch of premieres
Before the premieres of music videos took place on major music channels with the producers’ consent, but today musicians have a chance to address their listeners via YouTube from their channel directly. Now you can roll out premieres with your own fanfare. And the field for ideas is endless here.
Premieres is a new feature that allows you to publish videos in a format similar to the premiere of a movie or TV series. Premieres can be planned ahead of time so that you can spread the word about them to your audience and thus generate interest.
Interaction with fans
Fan clubs have taken on a new habitat on YouTube today. And you can constantly interact with fans wherever they are. This helps strengthen relationships with them, increase the number of views and subscribers, and ultimately, make your music more shared and more likely to appear in recommendations.
In addition, a YouTube channel is an opportunity not only to communicate with your audience in chats, respond to comments, etc. but also to study your audience and analyze its involvement, feedback, and satisfaction with your work. What could be more important for a musician than the sincere reaction of the fans and their enthusiastic emotions? Whereas earlier it was possible to get feedback only on live performances, today you can find out the opinion of fans under your YouTube video.
Monetizing YouTube Music
To monetize content on the platform, the creator needs to join the YouTube Affiliate Program. To do this, you must comply with its requirements and accept its terms. If everything is great, you can start making money from advertising. In addition, YouTube gives musicians an opportunity to promote their branded products and make money on it.
As you can see, your options are plentiful, so don’t lose your chance!
Jim Loverraiz
